{"product_id":"focus-power-15kg","title":"Focus Powder","description":"\u003cp\u003e\u003cstrong\u003eTo support concentration, relaxation and hormonal balance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003c\/strong\u003eSupporting a healthy balance of hormones\u003c\/li\u003e\n\u003cli\u003eHelping horses maintain a calm and focused outlook\u003c\/li\u003e\n\u003cli\u003eEasing tension and supporting relaxation in stressful situations\u003c\/li\u003e\n\u003cli\u003eFor mares, geldings and stallions\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"Mailto:info@equine-america.co.uk\"\u003e\u003c\/a\u003eEquine America is BETA NOPS and UFAS accredited, making Focus Powder suitable for horses competing under FEI regulations and the Rules of Racing by reducing the risk of our products containing prohibited substances.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eQuality Commitment \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eEquine America manufactures to a strict code of feed safety. This product has been manufactured in licenced premises using quality assured ingredients under strictly controlled production conditions and conforms to the requirements of the relevant legislation governing the manufacture of animal feeding stuffs. Equine America monitors for the presence of specified naturally occurring prohibited substances (NOPS) as required under the Rules of Racing and other affiliated competitions which are in line with BETA NOPS guidelines. Adherence to these guidelines ensures that the risk of occurrence of such substances is minimized.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eKey ingredients per 50g serving for 500kg horse.\u003c\/em\u003e\u003c\/p\u003e\n\u003ctable width=\"100%\" style=\"width: 83.7043%; height: 267.05px; margin-left: 0px; margin-right: auto;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 24.2px;\"\u003e\n\u003ctd style=\"width: 74.7614%; height: 24.2px; text-align: left;\"\u003e\u003cstrong\u003eAshwagandha (Withania somnifera)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 24.8814%; height: 24.2px;\"\u003e\u003cstrong\u003e2500mg\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 25.2px;\"\u003e\n\u003ctd style=\"width: 74.7614%; height: 25.2px;\"\u003e\u003cstrong\u003e Chaste tree (Vitex agnus castus)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 24.8814%; height: 25.2px;\"\u003e\u003cstrong\u003e3000mg\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.6px;\"\u003e\n\u003ctd style=\"width: 74.7614%; height: 19.6px;\"\u003e\u003cstrong\u003eLemon Balm \u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 24.8814%; height: 19.6px;\"\u003e\u003cstrong\u003e200mg\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.6px;\"\u003e\n\u003ctd style=\"width: 74.7614%; height: 19.6px;\"\u003e\u003cstrong\u003eChamomile \u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 24.8814%; height: 19.6px;\"\u003e\u003cstrong\u003e1000mg\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 20.5667px;\"\u003e\n\u003ctd style=\"width: 74.7614%; height: 20.5667px;\"\u003e\u003cstrong\u003eMagnesium\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 24.8814%; height: 20.5667px;\"\u003e\u003cstrong\u003e2000mg\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 74.7614%;\"\u003e\u003cstrong\u003eMSM (Methyl Sulphonyl Methane)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 24.8814%;\"\u003e\u003cstrong\u003e2500mg\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.6px;\"\u003e\n\u003ctd style=\"width: 74.7614%; height: 19.6px;\"\u003e\u003cstrong\u003eBrewers Yeast\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 24.8814%; height: 19.6px;\"\u003e\u003cstrong\u003e5000mg\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 20.5667px;\"\u003e\n\u003ctd style=\"width: 74.7614%; height: 20.5667px;\"\u003e\u003cstrong\u003eVitamin B1\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 24.8814%; height: 20.5667px;\"\u003e\u003cstrong\u003e50mg\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.6px;\"\u003e\n\u003ctd style=\"width: 74.7614%; height: 19.6px;\"\u003e\u003cstrong\u003eVitamin B6\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 24.8814%; height: 19.6px;\"\u003e\u003cstrong\u003e50mg\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.6px;\"\u003e\n\u003ctd style=\"width: 74.7614%; height: 19.6px;\"\u003e\u003cstrong\u003eVitamin E\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 24.8814%; height: 19.6px;\"\u003e\u003cstrong\u003e500mg\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.6px;\"\u003e\n\u003ctd style=\"width: 74.7614%; height: 19.6px;\"\u003e\u003cstrong\u003eVitamin C\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 24.8814%; height: 19.6px;\"\u003e\u003cstrong\u003e500mg\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.6px;\"\u003e\n\u003ctd style=\"width: 74.7614%; height: 19.6px;\"\u003e\u003cstrong\u003eRosehips\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 24.8814%; height: 19.6px;\"\u003e\u003cstrong\u003e500mg\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.6px;\"\u003e\n\u003ctd style=\"width: 74.7614%; height: 19.6px;\"\u003e\u003cstrong\u003eBlueberry \u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 24.8814%; height: 19.6px;\"\u003e\u003cstrong\u003e200mg\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.7167px;\"\u003e\n\u003ctd style=\"width: 74.7614%; height: 19.7167px;\"\u003e\u003cstrong\u003eOmega 3 Fatty Acids\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 24.8814%; height: 19.7167px;\"\u003e\u003cstrong\u003e5500mg\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4 class=\"MsoNormal\"\u003eProduct Information\u003c\/h4\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eAshwagandha\u003c\/strong\u003e is an adaptogen providing effective support during times of stress and anxiety, benefiting both behaviour and ability to maintain focus.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eChaste tree Extract\u003c\/strong\u003e helps to manage endocrine (hormone) system balance, creating more relaxed and consistent behaviour in both mares, geldings and non-breeding stallions.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eChamomile\u003c\/strong\u003e has soothing and calming properties benefiting digestion and behaviour.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eLemon Balm\u003c\/strong\u003e is traditionally used for management of anxiety and supports both cognitive function and focus.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eBrewers Yeast\u003c\/strong\u003e is a natural food source rich in B Vitamins and other key nutrients including amino acids and magnesium.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eMagnesium \u003c\/strong\u003ehelping to regulate nerve to nerve and nerve to muscle transmission and communication.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eVitamin B1\u003c\/strong\u003e is important for nerve impulse transmission and cellular energy production.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eVitamin B6\u003c\/strong\u003e is important for the healthy function of neurotransmitters in the brain that are involved in maintaining normal levels of excitation and promoting a calm state.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eAntioxidant Support\u003c\/strong\u003e with rosehips, blueberries, Vitamin C and Vitamin E.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eMSM\u003c\/strong\u003e supporting normal inflammatory responses and muscle function.\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-GB; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003ch4 class=\"MsoNormal\"\u003eIngredients \u0026amp; Nutrition\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eAnalytical Constituents\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable width=\"100%\" style=\"width: 57.4126%; height: 197.469px; margin-left: 0px; margin-right: auto;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 20.1719px;\"\u003e\n\u003ctd style=\"width: 75.8506%; height: 20.1719px;\"\u003e\u003cstrong\u003eCrude Protein\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 23.3046%; height: 20.1719px;\"\u003e\u003cstrong\u003e16.7%\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 20.5469px;\"\u003e\n\u003ctd style=\"width: 75.8506%; height: 20.5469px;\"\u003e\u003cstrong\u003eCrude Fibre\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 23.3046%; height: 20.5469px;\"\u003e\u003cstrong\u003e12.4%\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 75.8506%; height: 19.5938px;\"\u003e\u003cstrong\u003eCrude Fat\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 23.3046%; height: 19.5938px;\"\u003e\u003cstrong\u003e26.5%\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 75.8506%; height: 19.5938px;\"\u003e\u003cstrong\u003eCrude Ash\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 23.3046%; height: 19.5938px;\"\u003e\u003cstrong\u003e14.4%\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 75.8506%; height: 19.5938px;\"\u003e\u003cstrong\u003eSodium\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 23.3046%; height: 19.5938px;\"\u003e\u003cstrong\u003e0.3%\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 75.8506%; height: 19.5938px;\"\u003e\u003cstrong\u003eMagnesium\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 23.3046%; height: 19.5938px;\"\u003e\u003cstrong\u003e4.0%\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 75.8506%; height: 19.5938px;\"\u003e\u003cstrong\u003eCalcium\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 23.3046%; height: 19.5938px;\"\u003e\u003cstrong\u003e0.7%\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 75.8506%; height: 19.5938px;\"\u003e\u003cstrong\u003eOmega 3 Fatty Acids\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 23.3046%; height: 19.5938px;\"\u003e\u003cstrong\u003e11.0%\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 75.8506%; height: 19.5938px;\"\u003e\u003cstrong\u003eStarch\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 23.3046%; height: 19.5938px;\"\u003e\u003cstrong\u003e2.1%\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 75.8506%; height: 19.5938px;\"\u003e\u003cstrong\u003eSugar\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 23.3046%; height: 19.5938px;\"\u003e\u003cstrong\u003e1.7%\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cb\u003eAdditives\/kg \u003cspan style=\"mso-spacerun: yes;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cb\u003eNutritional Additives \u003c\/b\u003e\u003cspan style=\"mso-bidi-font-family: Aptos; mso-bidi-theme-font: minor-latin; mso-bidi-font-weight: bold;\"\u003eVitamins: Vitamin \u003cspan style=\"color: black; mso-themecolor: text1;\"\u003eE (3a700\/3a700i) \u003c\/span\u003e10,000mg. Vitamin C (3a312) 10,000mg. Vitamin B1 (3a820) 1,000mg. Vitamin B6 (3a831) 1,000mg. \u003c\/span\u003e\u003cb\u003eSensory Additives \u003c\/b\u003ePermitted flavouring, Cherry (2b) 1500mg. \u003cspan style=\"mso-bidi-font-family: Aptos; mso-bidi-theme-font: minor-latin; mso-bidi-font-weight: bold;\"\u003e\u003c\/span\u003e\u003cb\u003eTechnological Additives \u003c\/b\u003eButylated hydroxytoluene (BHT) (E321) 1000mg.\u003cspan style=\"mso-bidi-font-size: 10.0pt; line-height: 107%; mso-bidi-font-family: Aptos; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1;\"\u003e \u003c\/span\u003e\u003cspan style=\"mso-bidi-font-family: Aptos; mso-bidi-theme-font: minor-latin; mso-bidi-font-weight: bold;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cb\u003eComposition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-family: Aptos; mso-bidi-theme-font: minor-latin;\"\u003eMicronised Linseed, Yeast Products (Brewers Yeast), Magnesium Oxide, Chastetree \u003ci\u003e(Vitex agnus castus)\u003c\/i\u003e, Ashwagandha \u003ci\u003e(Withania somnifera),\u003c\/i\u003e Methyl Sulphonyl Methane (MSM), Chamomile, Rosehips, Blueberry Powder, Lemon Balm.\u003c\/span\u003e\u003cb\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003ch4\u003eDirections for Use\u003c\/h4\u003e\n\u003cp class=\"MsoNormal\"\u003eFocus Powder is a complementary feed for horses and ponies, designed to support \u003cspan style=\"mso-bidi-font-family: Aptos; mso-bidi-theme-font: minor-latin;\"\u003econcentration, focus and hormonal balance in horses, as part of a balanced diet. \u003c\/span\u003eFor typical 500kg horse: 50g per day. \u003cspan style=\"mso-bidi-font-family: Aptos; mso-bidi-theme-font: minor-latin;\"\u003eServe rate may be reduced for maintenance during less stressful periods, to 25g or as required to maintain desired effects. \u003c\/span\u003eFor those competing under the Rules of Racing, please note that when fed at recommended levels, this product contains controlled levels of MSM which is listed as a threshold substance under the Rules of Racing. \u003cb\u003e\u003cspan style=\"mso-bidi-font-family: Aptos; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1;\"\u003eThis product contains Chaste tree (\u003ci\u003eVitex agnus castus\u003c\/i\u003e), Do Not feed to breeding, pregnant\/lactating mares or stallions without seeking veterinary advice.\u003c\/span\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-size: 6.0pt; line-height: 107%; font-family: 'NettoOT-Bold',sans-serif; mso-bidi-font-family: NettoOT-Bold; color: black; mso-themecolor: text1;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"mso-bidi-font-family: Aptos; mso-bidi-theme-font: minor-latin;\"\u003e\u003cspan style=\"mso-spacerun: yes;\"\u003e \u003c\/span\u003e\u003c\/span\u003eFor further advice please contact our technical team info@equine-america.co.uk\u003c\/p\u003e","brand":"Equine America","offers":[{"title":"1.5kg","offer_id":57070532854135,"sku":"264-UK","price":33.99,"currency_code":"GBP","in_stock":true},{"title":"5kg","offer_id":57070532886903,"sku":"264B-UK","price":97.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/3376\/7543\/files\/NEW_Focus_Powder_1.5kg_8ed4c1e8-d55f-4d4e-8ff4-f4a472b2766f.png?v=1780562420","url":"https:\/\/kmeliteproducts.co.uk\/products\/focus-power-15kg","provider":"KM Elite Products","version":"1.0","type":"link"}